SMARTFOODIES FUNCTIONAL

Challenge

Smartfoodies Functional is a dietary supplement brand with minimalism at its heart. From day one, the visual direction, packaging and materials had to convey an elegant, modern character and appeal to customers who value quality and are willing to invest in it.

The challenge was to build a product line in which customers can tell the products apart at a glance, while the whole range still looks like one brand.

What we did

We created a clear system for a product line built around specific functions, such as slimming or detox, so customers can easily find what they need.

The project covered multilingual label concepts, 3D product visualisations, eye-catching key visuals, social media content, animated ads, creative naming, marketplace graphics, HTML/CSS product descriptions and social media templates built in Figma.

Result

A clean, minimalist identity ties everything together, from the label on the pack to the marketplace graphics, and the templates are ready for the next campaigns.