Blog
We write about how real companies bring AI into their design and marketing processes. We look at what they changed and what your company can take from it, even if you have no in-house designers.
- What is a design system and when does it pay off? Lessons from GOV.UK, REA and AllegroA design system sounds like a designers’ topic, yet it shapes the cost of every new page, your next rebrand and whether AI-made materials look like your brand. What the numbers from companies show and when a system doesn’t pay off.
- 95% of AI pilots fail? What the MIT report really showed and what the successful companies doA headline about 95% of AI pilots failing spooked investors. We looked at what the report actually says, where the figure falls short and what Zalando and CNET teach us.
- Small Polish firms start AI with marketing. How to do it without a designerFew Polish companies use AI, but those that do almost always start with content and marketing. What the data says, what NAOKO shows and where to start without a design team.
- AI slop costs a brand more than it saves. Lessons from McDonald’s, Dafi and Kraft HeinzTwo AI ads disappeared within days, while two large companies brought AI into creative work without hurting their brands. The difference wasn’t the model.
- AI sped up development. Now the rest of the company is the bottleneckAn AI pilot where code was ready before the business had decided what to build next, and what that means for marketing, design and development.
- Anyone in the company can change the website with AI now. How BILL keeps it consistentAn agent without access to the design system produced code that only looked like the product. BILL gave its agents the design system in a form they can read. Here’s what changed.
- The developer has an AI agent and is still waiting for the design. What Shopify changedWriting code is no longer the slowest step. Agreeing on what to build is. How Shopify changed the way designs reach developers.
- Everything AI makes looks the same. How to teach AI your brandWithout a description of your brand, AI gives you the internet’s average. Workday rebranded 23,000 sales slides with AI in six weeks, and Stripe built its standards into its tools.
- The design team can’t keep up with the rest of the company. Another hire or a different way of working?Sierra’s design team is nearly 20 times smaller than its engineering org. Instead of adding hands, it changed what designers work on. What that means for leadership.
- The campaign is stuck in the design queue. How big brands scale assets with AIUnilever and Mondelēz moved marketing asset production into an AI-supported process. What exactly they changed and how to apply the same idea in a smaller company.