newhomers

Challenge

newhomers.pl is an independent Polish publishing platform with its own online bookshop. It publishes books in which authors tell true stories: self-help, non-fiction, books on addiction, relationships and family, city guides and novels, as well as audiobooks.

A catalogue like that needed a mark with character. The goal was clear: keep a nod to the classics, Homer’s head, of course, but give it boldness, rebellion and street style.

What we did

We developed a set of logo variants based on a striking interpretation of Homer, so the mark looks great everywhere, from a small icon to a huge banner. We dialled up the energy with stencil-inspired typography and subtle street art touches.

The identity is clean and versatile, yet distinctly edgy. Classic literature meets modern bite.

Result

The new logo now appears on book covers, on the publisher’s website and in its shop.