Merytorycznie o Marketingu

Challenge

“Merytorycznie o Marketingu” (MOM for short) is a series of events in Lublin that has been running for several years. Each meetup brings together 20 to 50 people: local business owners who run their own marketing, industry professionals and anyone hungry for the latest trends.

The brand had grown along with the events and needed a refresh that would match what MOM is today, while keeping what participants already know and love.

What we did

We knew the “MOM” colour, a local legend thanks to the iconic letter-shaped cushions at every meetup, was untouchable. That shade is the heart of the logo, linking the online presence with the live experience. Instead of a generic shape, we chose an upward-pointing speech bubble: a symbol of dialogue, knowledge sharing and, above all, growth.

On a modest budget, we also refreshed the easy-to-maintain website to match the new brand. We moved the finished assets into Canva, so the marketing team can quickly produce new graphics without waiting for a designer.

Result

The materials are consistent and graphically stronger. The new brand has also opened doors for MOM beyond local events: guest talks, brand promotions and partnerships.