Agent Trainer

Challenge

Agent Trainer is a platform that rapidly upskills online customer service agents. The app simulates customer conversations and gives trainees a safe sandbox to sharpen their communication skills.

The company had an idea and a prototype, and needed a brand ready to sell. Another agency designed the app; we took care of the brand and everything the product needed to enter the market.

What we did

We started with a thorough refresh of the existing logo. The original was cluttered with unnecessary details, so we simplified the key symbolism to three essential elements. The mark is cleaner, stronger and communicates the brand’s value instantly.

Alongside the new logo, we developed a core colour palette, a dynamic key visual, an animated 3D version of the logo and a brandbook, plus the full set of materials needed to start selling. Throughout, we worked together with the agency responsible for the app, so the brand and the product speak with one voice.

Result

Agent Trainer went from prototype to sales with a complete, consistent brand, from the logo and animations to the brandbook.